BRIEF
Vodafone’s requirement was to create brand consistency for their digital presence across 23 countries, in order to achieve this, they needed a global design framework that could be deployed in 15 different languages and across many different cultures.
MY ROLE
I was appointed as a UI Designer within a small team to explore and create the visual design language. We worked in closed partnership with an external development company, running A/B testing and working in Agile, whilst defining more complex modules.
DESIGNED FOR
Desktop, tablet and mobile